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WORLD OF INDUSTRIES 03/2019

WORLD OF INDUSTRIES 03/2019

“We will bring

“We will bring together the best of both worlds” LOGISTICS Transnorm GmbH has been part of Honeywell since the end of last year. The editorial team at World of Industries met with Axel Reichert, head of integration at Transnorm, Honeywell Safety & Productivity Solutions, and Sidy G. Diop, managing director of Transnorm System, to talk about the effects of the acquisition on the business of the Harsum-based conveyor equipment module and solution manufacturer. In the mid-1990s, Transnorm became a victim of the wave of mergers in our industry. Why should everything be better with the current takeover? Reichert: Honeywell has focused its efforts on its strategic realignment for several years. The reason behind this is that in the future, we want to concentrate on branches that present longterm, double-digit growth potential. Transnorm is active in one such branch. The takeover wasn’t a capture by any means – it was more of a wedding. We are not interested in short-term success, but rather in long-term partnerships. Diop: Your question implies that the former integration into a Swiss group failed. That’s not quite accurate. During this time, we were able to successfully continue our business. I can still remember the words of the management at the time, when we were made independent again in 2004 as part of a management buy-out, “I hereby give you a jewel.” We are a manufacturer of key components for intralogistics and always will be. Back then, conveyor technology only played a minor role in the considerations of the parent company. This is not the case in the current transaction. Within the strategic alignment of Transnorm, there is a special focus on collaboration with general contractors or system integrators. Now, with Honeywell Intelligrated, there is a powerful system integrator so to speak within the company. Could this have a negative effect on Transnorm’s business with this clientèle? Diop: The investments made by Honeywell also took place against this background of boosting European business based on our strong market position. Every activity carried out by our new proprietor that would negatively affect our position would therefore thwart the strategic aims of the investment. Transnorm and Hon- 24 WORLD OF INDUSTRIES 3/2019

The interview with Axel Reichert (center), Head of Integration – Transnorm, Honeywell Safety & Productivity Solutions, and Sidy G. Diop (left), Managing Director of Transnorm System GmbH, led Winfried Bauer, Editorial Director, World of Industries risk of the acquired company losing its DNA. We want to continue the successful company history of Transnorm. But this is only possible if you stick to the products, solutions and market relationships with which the company has grown, and we continue to expand the strengths of Transnorm together. For this reason, the company is also retaining its brand independence. This is the only way to successfully continue our trusting business with system integrators. So to answer your question in a nutshell, Honeywell Intelligrated will be served as a customer just like other system integrators. With the development of the belt curve and the SmartSort module, Transnorm has provided users with key innovations. What influence does incorporation into Honeywell Safety and Productivity Solutions have on R&D at Transnorm? Diop: Our modules have evolved over the past few years to become intelligent units including the option to combine them to systems eywell Intelligrated have maintained a long customer-supplier relationship in the USA in the past, and this will not change in the future. We are not interested in short-term successes, but rather in long-term partnerships” Axel Reichert Reichert: At the end of the day, company integration can be carried out in a number of ways. Of course, both the product range and market launch strategies can be fully integrated in the parent company’s portfolio. If this route is taken, however, you run the IOT Change Future Smart Business industry4.0 smart factory data Joining, cutting & Engineering of tomorrow Digitalisation changes the future of material processing. Intelligent solutions revolutionise your business. InFocus future 3D Generation www.kjellberg.de Kjell.indd 1 11.02.2019 07:44:49 WORLD OF OF INDUSTRIES 3/2019 25

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