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MDA Technologies 5/2014

MDA Technologies 5/2014

News and Markets

News and Markets MDA champions Industry 4.0 Manufacturers of power transmission and control technologies have an important part to play in bringing about the intelligent, self-optimizing and autonomous manufacturing processes of Industry 4.0. In 2015, the world’s leading manufacturers will present their latest innovations for tomorrow’s factories at the MDA show in Hannover, Germany. “MDA is of great importance for the power transmission and control industry and so is generating immense interest. By providing multiple points of intersection and synergy with key industrial users, Hannover Messe offers this industry excellent opportunities for new leads and new business,” said Marc Siemering, Deutsche Messe’s Senior Vice- President responsible for Hannover Messe. Exploit synergies For example, in 2015, MDA exhibitors who make gearboxes for wind turbines will benefit enormously from the show’s physical proximity to the Wind show in Hall 27, which features companies from all areas of the wind energy industry. Further synergies will stem from the MobiliTec show, which intersects with MDA in Hall 27 and is organized by the German Engineering Federation (VDMA) and Germany’s Research- Association for Power Transmission Engineering (FVA). MobiliTec is dedicated to hybrid and electric powertrain technologies, mobile energy storage and alternative mobility technologies. These are all areas which use power transmission and control technology. MDA (13 to 17 April) will also share multiple points of synergy with the Industrial Automation show and with the ComVac show for compressed air and vacuum technology. The premier showcase Schaeffler AG has been exhibiting at MDA for many years. Its managing board member Robert Schullan explains the show’s importance to his industry: “Global providers of power transmission technology value MDA as a powerful visitor magnet that brings them face-to-face with high numbers of existing and potential customers and partners from around the world. In this sense, MDA is the ideal platform for Germany’s power transmission and drive technology industry to tap directly into the strong worldwide demand for its quality solutions.” Robert Schullan also chairs the MDA Executive Committee and the Power Transmission Association within the German Engineering Federation (VDMA). Schullan’s views are echoed by Hartmut Rauen, who is the VDMA management board member in charge of power transmission and fluid power: “MDA is the premier showcase for exploring and addressing the all-important topics of resource-efficient production and highperformance, energy-efficient products. It is an opportunity for the German mechanical and plant engineering industry to showcase its credentials as a premium provider and innovation leader that enjoys worldwide demand. This is especially true of the industry’s power transmission and control products, which play a key part in the smart, integrated factories of Industry 4.0.” 14 MDA Technologies 5/2014

News and Markets Arno Reich, the HANNOVER MESSE Director in charge of MDA, Industrial Supply and Research & Technology “Integrated Industry – Join the Network!” The message behind the lead theme for HANNOVER MESSE 2015 is that key Industry 4.0 challenges – e.g. achieving universal M2M communication standards and data security – can be mastered only through collective endeavor in networks. Whatever the future may hold, manufacturers of power transmission and control technologies will provide key components of tomorrow’s intelligent, self-optimizing and autonomous factories. Their power transmission, fluid power, motion control and drive solutions will facilitate integration across control and production processes and optimize productivity and energy efficiency. These will be on show at Motion, Drive & Automation in Hannover, Germany, from 13 to 17 April 2015. MDA is the world’s foremost innovation showcase for power transmission and control technology. Every two years, it gives an overview of the world market, thanks to the support of leading providers and industry associations. With about 1,100 exhibitors from all around the globe, MDA is one of the mainstays of HANNOVER MESSE. Power transmission and control technology is a central building block of industry. MDA integrates this technology with allied disciplines and applications. It is one of a family of 10 closely interlinked trade shows at HANNOVER MESSE and is thus able to put its exhibitors in direct contact with customers from their most important user industries. MDA exhibitors are able to network directly with customers from the wind energy and alternative mobility industries at the Wind and MobiliTec shows in Hall 27. MDA spans halls 19 to 25. The rather fluid thematic transition between it and the adjacent Industrial Automation show is reflected in actual physical overlaps between the two shows in halls 14 to 17. Leading providers of electric drive and linear motion technology participate at HANNOVER MESSE in order to take advantage of this crossover. The key themes at MDA 2015 include intelligent factories and Industry 4.0, energy efficiency, sustainability, security, condition monitoring, total cost of ownership and lifecycle cost. These themes will feature at the exhibition stands and will be discussed in depth at the MDA Forum, organized by the German Engineering Federation (VDMA). The manufacturing industry is becoming ever smarter and more connected as it moves into the IT-powered era of Industry 4.0. HANNOVER MESSE 2015 will feature an exciting lineup of power transmission and control products and solutions to help this transition along. It is a show you can’t afford to miss if you want to stay on top of the latest developments in Industry 4.0 and stay ahead of your international competitors. Lubricationfree storage made easy Heat Water Chemicals Silent Cheap Web: Shop 3D-CAD Product finder Lifetime calculator From the largest plastic bearing programme: Pressure-resistant, dirt-resistant, rust-proof, durable. And like all plain bearings from igus ® they are lubrication-free. Find online and order from stock. dry-tech ® − don't lubricate: Free samples: Tel. +49 2203 9649-145 plastics for longer life ® ... from 24hrs! MDA Technologies 5/2014 15 IGUS-englisch.indd 1 04.11.2014 08:21:59


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