NEWS AND MARKETS Shanghai in focus In conversation with Mr. James Fu, General Manager, Hannover Milano Fairs China. We talk about the future of Automation industry in China with the industrial automation show - Shanghai in focus. With more than 120,000 visitors and 500+ exhibitors, Industrial Automation Show Shanghai is one of the biggest trade shows in Asia. What makes this ‘Event’ stand out? As an international pageant for automation technologies, the Industrial Automation Show (IAS) has always been a professional trade exhibition with its strategic location leading to a high degree of participation and internationalization. Industry experts, buyers and trade visitors can all obtain information and acquire technologies on this platform. Several professional activities and forums held simultaneously with the exhibition, provide every participant with maximum benefits. As a branded show supported by governments at all levels, we as organizers also have timely insight into the market, interpret the industry trends, provide customized services, and convey messages through media to improve the influence of the exhibition to the maximum extent. Coupled with the concepts of ‘Made in China 2025 ’and ‘Internet Plus’, the IAS will further advance with the times, and bring high-end manufacturing equipment and technologies from the world to Shanghai, so as to make the exhibition more splendid than ever. Since its inception, this show has been displaying innovative technologies for industrial development, what is the highlight of the show this year, and what brings the visitors to Shanghai? This year’s exhibition will be held for the first time in the National Exhibition and Convention Center in Hongqiao CBD. The number of exhibitors will be further increased, and the exhibition area will be expanded in a comprehensive manner. The exhibitors will all increase their investments in this regard, bring the latest products and technologies to interpret the intelligent and high-end nature of Industry 4.0. Well-known exhibitors include: Siemens, Phoenix, Bosch Rexroth AG, Mitsubishi, Honeywell, Omron, Beckhoff, Turck, Festo, Rittal, P+F, B&R, Delta, Harting, Weidmuller and Banner. It is worth mentioning that Festo will debut several latest biomimetic technology products on the exhibition, well demonstrating that Festo attaches great importance to and thinks very high of the IAS. Bosch Rexroth will launch its latest Industry 4.0 technical products and experience zone for the first time in China. The Chinese visitors may experience the most advanced Industry 4.0 technologies without stepping out of the country. What is ‘Made in China 2025’ and does the ‘Industrial Automation’ industry benefit from this? In 2013, Germany put forward the strategy of Industry 4.0. And in 2014, the Chinese government have also organized forces to formulate the ‘Made in China 2025’. This is a grand blueprint of rejuvenating China through manufacturing from the level of national strategy. The so-called Made in China 2025 is also a Chinese version of Industry 4.0, which aims that, after 10 years of efforts, by 2025, China’s manufacturing industry will have a greatly improved the overall quality, significantly enhanced its innovation capability and labor productivity. In short, it is the AUTOMATION TECHNOLOGIES 4/2015
NEWS AND MARKETS change of China from a manufacturer of quantity to the one of quality. The concept of Made in China 2025 is of extra - ordinary significance for many industries. Although it is still a document for the time being, it has determined the direction of future economic transformation and upgrading, and it will guide the industrial automation industry towards higher degree of intelligence, network and digitization as well as continuous innovations. The basic guideline of optimizing quality and structures will be followed for improving the industry’s overall level and quality; an all-new talent cultivation approach will be adopted for promoting industry management, making contributions to the industry and boosting further development. With a sharp correction on China’s growth index, what impact does it have on the Automation and related segments of the industry? The significant scaling down of economic growth index is an inevitable step of China on the road of adjusting its economic structure for realizing the Made in China 2025. This is a process for optimizing and upgrading China’s manufacturing industry. The automation industry is full of opportunities. China’s manufacturing industry will gradually improve its level of intelligence and automation during the process. Therefore, the automation industry and related areas need to follow the needs of Chinese markets, and provide more pertinent products and technologies for the upgrading of Chinese enterprises. With China shifting its gears from ‘low cost manufacturing’ to ‘high tech manufacturing’ how do you see the future for the Automation and Robotics industry sectors? Turning from low-cost manufacturing to high-end manufacturing is a new stage for “Made in China” to improve its quality and enhance efficiency. The transformation and upgrading of manufacturing industry will certainly usher in a new development pattern for various walks of life. Nevertheless, it is already a future trend for automation and robot sectors. The increasing number of intelligent and automated products indicates that the advent of industrial automation era is on the horizon, and that the emerging Robotics is facing with an unprecedented opportunity of development. At present, China is strongly encouraging “robotic labor substituting manual labor” so as to improve the industrial economy with highly automated production. As a result, the automation industry is progressing vigorously along this path. In the future, it will also create more benefits for industries including automobile, metal processing, food & beverage, 3C, pharmacy, wind energy, solar energy, transportation, construction materials, logistics. Photographs: Fotolia teaser, Hannover Milano Fairs China www.ciif-expo.com/en/ Designed for Real-Time Ethernet Communication Controller ANTAIOS 288 MHz ARM Cortex-A5 Processor Two port Ethernet switch with integrated PHYs (copper / fiber) Flexible real-time protocol processing units (PPU) PROFIBUS and SliceBus Master USB 2.0 Device SPI and Quad SPI Controller DDR2 Memory Interface Dual Port Memory Interface SPI / parallel High speed communication for modular systems www.profichip.com Visit us at 6.1 H B002 AUTOMATION TECHNOLOGIES 4/2015
