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Automation Technologies 2/2014

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Automation Technologies 2/2014

AUTOMATION TECHNOLOGIES

AUTOMATION TECHNOLOGIES Study: German machine manufacturers need to adjust their China strategy Marc-René Faerber, Haiying Chen The Chinese market has changed: it is now more mature, highly competitive and has become more price-oriented. According to a recent study, German companies have to adjust their China strategy and positioning on-site in order to benefit from the growing domestic market in China.

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