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Automation Technologies 2/2014

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Automation Technologies 2/2014

News and Markets China

News and Markets China – A future market for automation technology? The continuous wage increase increased the cost pressure on the Chinese economy. Due to this and continually increasing quality standards for the local and export markets, China would like to develop its position among the globally leading producers for high technology further. Additionally, the high energy demand and the connected CO 2 -emissions are to be reduced. To track this transformation of the economy at concurrent strengthening of industrial competitiveness, the Chinese leadership would like to switch from manual labour to automated production in the corresponding key industries as quickly as possible. The demand in high-quality automation technology therefore will continue to increase. Marco Heck, managing director Escha Bauelemente, Germany China is the most important future market for industrial automation at the moment. The country offers strong growth opportunities in the short and long term. Specifically for products and systems based on industrial communication. This is indicated by our member companies registering a very strong interest in products and systems with Profibus and Profinet interfaces these last few years. Therefore, it is only logical to found a dedicated regional PI association in China. It is particularly important for success on the Chinese market to establish standards as a national standard in China. Our technologies have already been standardised on a national level in China. Dr. Peter Wenzel, managing director, Profibus Nutzerorganisation e.V., Germany As the “world‘s workbench”, China has long turned from a cheap labour producer to an industrial nation. Industries such as the automotive industry and its suppliers, as well as the logistics and process industry, are reworking and producing mainly on the state of automation technology art in China today. In addition to international companies, this trend also increasingly catches hold of local producers, who are also subject to labour cost pressure, as well as the pressure for more quality in the value-added chain. Therefore, the Chinese market will be one of the most important sales markets for automation technology providers in future. Frank Spitzer, Export Sales Manager Asia, ifm electronic, Germany AUTOMATION TECHNOLOGIES 2/2014

More and more companies in China value automation of their plants. They want to be able to track their products better during production and to improve quality. They also want to increase production efficiency. We are noticing this, among others because of the sudden increase in the turnover figures of IO-Link and RFID systems on the Chinese market. We have been active in China for more than 30 years, starting in the early 1980s with a first representation in Shanghai and taking up production in Chengdu in 2004. This site is deemed our most important one for the development of the Asian and Chinese markets. Reinhold Heinz, Director Sales Asia, Balluff, Germany After Germany, China is our second-most important sales market. Our local approach enables us to quickly recognise and meet the needs of this growing market. Additionally, China is currently going through the change from “Made in China” to “Created in China”, providing a total of 1.2 trillion Euros for this in the current five-year plan until 2015. This investment drives R&D and is reflected in new products that must be produced in production sites, which in turn leads to investments. The machines and plants will be purchased both on the Chinese and the international markets, including the German one. The circle costs here make Chinese automation technology a target and future market for us as well. Horst Kalla, specialist press officer, Weidmüller, Germany In automation technology, the still-booming Chinese market is continuing to increase in importance for us. The Chinese production world is currently subject to strong change, caused by the increasing cost pressure from increasing labour costs. China has to produce more costefficiently than before as well. The first production sites have already been relocated to cheaper areas, such as Vietnam or Cambodia. To counter this, Chinese companies are now investing more strongly into smart production technologies. Innovative automation technology thus is moving forward in China as well. Hans A. Thiel, sales manager, E-T-A electrotechnical apparatus, Germany AUTOMATION TECHNOLOGIES 2/2014

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