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Digitalization takes

Digitalization takes center stage at China’s leading industrial trade fairs NEWS AND MARKETS As industry 4.0 gains more and more traction, all sectors of industry are currently undergoing transformation; and like all changes, this too brings along both risk and opportunity. At PTC and CeMAT Asia, explore new technologies, new market players, new business models and understand the evolving customer expectations. China has always been a fan of international trade fairs and exhibitions. With more than 3000 trade fairs being hosted all over the country, they have become an influential part of the Chinese economy. Over the last two decades, these industrial trade fairs have been largely contributing to China’s rise as an industrial and manufacturing power. Multinational gatherings and events like Power, Transmission and Control Asia (PTC Asia) and CeMAT Asia are best examples of how impactful they are as a medium of marketing and reaching out to potential customers. One of the major reasons of success is the possibility to communicate to people faceto-face. For exhibitors, a well represented company booth and a personalized approach to every visitor, keeping in mind that majority of expo attendees are decision makers from all types of companies, leaves a lasting impression on the visitors. PTC and CeMAT Asia 2019 PTC Asia, the leading industrial trade fair for hydraulics, pneumatics, mechanical and electrical power transmission and CeMAT Asia, the globally renowned trade fair brand for logistics and supply chain Author: Sushen Doshi, International Correspondent for World of Industries management have proven to be an important platform for domestics as well as foreign companies. For years, PTC and CeMAT Asia, have managed to bring together thousands of domestic and international buyers and sellers under one roof, and offer opportunities that day-to-day business correspondence usually cannot. Organized at the Shanghai New International Expo Centre, by Germany’s leading trade fair specialist, Deutsche Messe AG and Hannover Milano Fairs Shanghai Ltd, the event has a large number of visitors coming in from Asia’s top economies like South Korea, Japan, India, Indonesia, Thailand and Vietnam. With a total display area of around 70,000 square meters, the show attracted more than 100,000 visitors and 1300 leading companies as exhibitors. Just like last year, PTC Asia and CeMAT Asia 2019 will be co-located along with other important trade fairs like ComVac Asia, Cold Chain Asia, Industrial Supply Asia. These sector specific fairs have earned quite a good reputation for themselves in a short span of time. This year, the event will commence on October 23rd and run until October 26th. Product categories at PTC Asia 2019 PTC’s display area features a large number of products and technologies from domestic as well as international exhibitors who are looking to expand their business in the Chinese market. The booth planning and management has been carried out with minute details in mind that will help visitors to evaluate and compare products of interest, to attend conferences and to carry out in-depth discussions and negotiations. Exhibit area E1 to E5 are dedicated for fluid power sector, which has companies exhibiting products and technologies in hydraulics and pneumatics segment like pumps, motors, gears pumps, gear motors, power packs, cylinders, variable speed drive units, actuators, control valves, pressure switches, pipes hoses and connectors, sealing devices, filters and oil lubrication systems. Complementing the hydraulic and pneumatic segment is the sealing technology equipments like squeeze seals, rotating seals, reciprocating seals, 10 WORLD OF INDUSTRIES 5/2019

Cemat Asia 2019 Asian leg of the globally renowned brand CeMAT, has become the biggest annual meeting platform of the logistics industry in the Asia-Pacific region. The show’s focus on smart and integrated logistics attracts a lots of visitors. In this four-day event more than 600 exhibitors from various countries showcase their innovative products and technologies. In recent years, the fast development of the e-commerce industry has become one of the main drivers of innovation in the logistics equipment industry. In 2018, CeMAT joined hands with China’s e-commerce giant JD as exhibitor and companies like Cainiao, Suning, Kaola and SF-Express organized visitor delegations to the show. JD’s logistics and innovation hub JDX showcased unmanned warehousing solutions on their booth. As a result of industrial modernization, logistics sector has become one of the biggest buyers for robotics and AGV technologies. Leading robotics manufacturers like ABB, Fanuc, and Siasun and emerging robotics providers like Geek+, Quicktron, HIK, Zhuineng Robotics and Ares Robotics also participate at the show to increase their international reach. Well established AGV manufacturers, e.g. Comwin, JingYuan, SiWei, I-Cow, BoZhong and AGV Robot also demonstrate their innovations such as forklift truck AGVs. Product Categories at CeMAT 2019 mechanical seals, and sealing materials. In exhibit area E3 and E4 visitors can witness various international pavilions, like German, Italian and Korean pavilion. Mechanical transmission parts and equipments (MTPE) sector is represented in the E6, E7, E8 and N5 exhibit area. The display consists of vital engineering parts and components in the mechanical power transmission sector. Products like gears for automotive, aircraft, marine, railways, construction machinery, agricultural machinery, high speed and heavy duty gear boxes, planetary gear boxes, worm gears, and machine tools for gears. The exhibition also has chain and belt transmission products like conveyor short pitch precision roller chains, duplex pitch roller chains, heavy transmission chains, sprocket wheels, v-belts, flat belts and variable speed belt drives. Manufacturers of couplings and brakes also showcase their product portfolio which includes rigid, flexible couplings, universal joints, universal shafts, cam mechanisms, fluid couplings, clutch systems, locking assemblies, brakes and complete braking systems. Of the entire mechanical parts and equipment portfolio, the most in-demand component is the bearing. Keeping in mind the high participation from bearing manufacturers, PTC highlights the bearings section. Visitors can find deep groove ball bearings, cylindrical, spherical roller bearings, self aligning ball bearings, needle roller bearings, angular contact ball bearings, tapered roller bearings, thrust ball bearings, thrust roller bearing, bearing components like rings, steel ball, antidust shield seals, cage, sleeve, wheel and axle etc. Apart from this, visitors can also find equipment for bearing production and machining, all kinds of materials and accessories required in bearing production such as lubricant, anti-rust materials, grinding wheels, coolant, packing material, electric spindle frequency converter etc. In the electrical power transmission sector, of which China has been the top manufacturer and exporter, products like motors, servomotors, frequency converters, electrical drive control systems, electro-magnetic equipments, relays, contactors and other accessories that complete the industrial electrical circuitry, will all be on display at PTC Asia. Exhibit area W1, W2 focus on warehousing systems and related logistics technologies. Halls W3 and W4 focus on robotics in logistics, packaging equipment, pallets and consumables, this area also plays a host to various international pavilions. Halls W5 and N1 have exhibitors exhibiting products like forklift trucks, automated guided vehicles and their accessories. CeMAT’s product portfolio is divided in 7 main categories namely, mechanical handling equipment, warehousing technology and workshop equipment, packaging and order picking equipment, logistics services and outsourcing, traffic engineering, intralogistics systems and software, loading technology. The mechanical handling portfolio consists of equipment like cranes, lifting platforms, hoist-able man platforms, monorail conveyors, industrial trucks, forklifts, trolleys, driverless transport systems, lift, elevators, escalators, moving pavements, cable cars, components of drive technology, entire conveying systems, robotics handling systems, driverless transport systems, storage, and retrieval equipment for shelves and rack, manual trolleys etc. Warehousing technology and workshop equipment consists of shelving systems, factory and warehousing equipment, pallets, bins and containers, industrial doors and gates, cleaning systems for warehouses and storage facilities. Packaging and order picking systems for warehouses and shop floors, weighers and metering devices. Apart from products, exhibitors at CeMAT also offer logistics services like consulting, planning, financing, project management and maintenance services in the transport, e-logistics sector, etc. Logistics companies are facing an era of unprecedented change as digitalization takes center stage and customer expectations evolve. To cater this demand, CeMAT has special attention given to intralogistics IT and software systems like computer and control systems for material planning, warehouse management, transportation management, identification technology, Auto ID systems, sensors for intralogistics etc, that will be on display at the event. Apart from the serious and business part of the event, make time for small breaks and non-business conversations, in order to truly connect to people from various walks of industry. After all the true purpose of the trade fair is to bond and create long lasting relationships with fellow attendees, that translates into successful business partnership. Photographs: lead Fotolia, Deutsche Messe AG | WORLD OF OF INDUSTRIES 5/2019 11


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