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WORLD OF INDUSTRIES 03/2018

WORLD OF INDUSTRIES 03/2018

„The best, not the

„The best, not the biggest” LOGISTICS Over the next five years, Beumer Group will focus consistently on product and system quality in line with its new strategy “The best, not the biggest”. Further core elements of this strategy are external input, careful selection of customer projects and comprehensive management of ideas and innovations involving all employees. Beumer Group has therefore launched two start-ups that use advanced and disruptive business ideas to influence and improve existing business models. The middle-sized family-owned enterprise is getting ready for digital transformation. I n 2017, German e-commerce companies generated a turnover of approximately 53 billion euros. According to Statista.com, this year’s estimates are up to 61 billion. There is no end of the boom in sight. At the same time, people’s expectations of a limitless supply of goods at low cost and with immediate and fault-free delivery are increasing. This creates enormous competition. E-commerce companies will only be able to survive if they can provide a wide range of products and the necessary reliability in their market segments. Indeed, as Dr Christoph Beumer, Chairman and CEO of Beumer Group, says: “The delivery promise is of utmost importance. Cus- 28 WORLD OF INDUSTRIES 3/2018

Beumer Group supplies high-speed sortation systems for e-commerce companies and logistics centres and efficient baggage conveying systems for airports. The system supplier ensures that system capacities can be adapted to constantly increasing demands. “The order intake in both sectors is very positive”, Beumer says. “Today, we are facing the following dilemma: How is it possible for a medium-sized company to handle the rising amount of orders, with consistently high quality and to the customer’s satisfaction?” For intralogistics companies, this comfortable market situation also brings challenges when it comes to quality and adherence to schedules. To face these challenges, Beumer Group has committed itself to its “The best, not the biggest” strategy. Improvement instead of mere expansion “In the past, we focused on internationalisation and founded and developed subsidiaries in order to be competitive and assist our customers efficiently all over the world”, Beumer explains. “Our globalisation strategy 2013 focused on the localisation of the majority of our product manufacturing in different regions of the world. Especially our customers benefit from this.” Beumer Group has grown in an organic and stable way, also with the acquisition of international companies. In 2009, in the middle of the global economic crisis, Crisplant joined Beumer Group, doubling the number of employees. As a result, we had to bring together different cultures and backgrounds. “Our corporate strategy and corporate identity are based on our five core values: integrity and ethics, customer focus, quality and innovation, teamwork and sustainability.” Profitability matters The profitability of a company is decisive for its economic success. Beumer points out: “So we have to ask ourselves for every new order whether our manpower is sufficient to provide our proven quality.” Bottle necks may arise if one team is in charge of too many projects at a time: quality and customers’ satisfaction will suffer. Focusing too much on large-scale projects can be risky, too. Smaller projects may no longer get the necessary attention. “To be successful in the long run, we can only accept orders that are a good fit for us, our portfolio and our team. It is the only way to make sure our customers get our best performance”, Beumer explains. tomers expect their goods to arrive in time, as ordered, and at the desired destination.” From warehousing to order picking, sortation and transportation: efficient intralogistics are always required. Beumer continues: “We register rapid growth in the airport sector: major international hubs such as Dubai, Shanghai, Singapore or Moscow want to be prepared to cope with an increasing number of passengers in order to enable short layover and transfer times even at peak times.” This requires reliable baggage conveying systems that can also handle longer distances between terminals. 01 Dr Christoph Beumer, Chairman and CEO of Beumer Group based in Beckum. He is the third generation to manage the family business WORLD OF INDUSTRIES 3/2018 29

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