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MDA Technologies 1/2016

MDA Technologies 1/2016

Looking at the bright

Looking at the bright side of Turkey NEWS AND MARKETS WIN Automation EURASIA 2016, which runs 17– 20 th March at the Tüyap Fair Convention and Congress Center in Istanbul, will focus on the current challenges and business opportunities in Turkey and its nearby region. With the successes of last few years, WIN Eurasia has consolidated its position as the region’s most important industrial trade fair. Its location between Europe and Asia, gives Turkey a vital strategic importance for trade and economic activities and also for various geo-political scenarios. Commonly referred to as the West’s bridge to the Muslim world, Turkey has long been a key NATO partner and a strategic ally of Europe and the United States. For decades, Turkey, the EU and the U.S. have cooperated in areas from the Mediterranean and the Persian Gulf to Central Asia and even Korea. Inspite of being a key NATO partner, Turkey sees itself as a separate entity from its Euro-Atlantic allies, sitting in the center of three concentric geopolitical circles: n the Balkans, the Black Sea basin, and the Caucasus; n the Middle East and the Eastern Mediterranean; and n the Persian Gulf, Africa, and Central Asia. This vision of Turkey in a multipolar world emphasizes Turkey’s access to the Caspian Sea, the Black Sea, the Mediterranean, the Red Sea, and the Persian Gulf. The growth path post-2002 decade in Turkey During the first three years, i.e. in the 2003-2005 period, average growth reached 7.7 % which is a relatively high rate in international terms. The growth rate decreased to 5.8 % in 2006-2007, and 0.7 % in 2008 when the crisis hit the world economy. The growth rate then increased again to 4.8 % in 2009, 8.9 and 8.5 % in 2010 and 2011 respectively. It went down to 2.2 % in 2012, 4 % in 2013, and 2.9 % in 2014. Thus growth has also displayed a certain volatility. Significant improvements in such a short period of time have registered Turkey on the world economic scale as an exceptional emerging economy, the 16 th largest economy in the world. Turkey has a high growth potential, provided a number of structural reforms – including in the social and governance spheres– are realized. Manufacturing is the country’s primary growth driver, accounting for a 24 % of the GDP. The manufacturing sector has seen a 12 % compounded annual growth rate since 2003. With a workforce of 7.5 million aged between 24 and 34 years, the country offers an extremely young and a large workforce at competitive wage rates. The country’s manufacturing competitiveness ranking is bound to improve because of the government’s recent initiative to boost employment levels and its ability to leverage potential in alternative energy generation as well as within R&D and production. The factors in Turkey’s favor for improving manufacturing competitiveness in the future are n Low corporate tax rates, n Low labor costs n A high growth rate for per capita personal disposable income Turkey’s strategic central location, extensive trade relationships, an abundance of available labor, and policies that enable the increasing of manufacturing competitiveness could further elevate Turkey’s position. The opportunity WIN Automation EURASIA 2016, which runs 17– 20 th March at the Tüyap Fair Convention and Congress Center in Istanbul, focuses on the current challenges and business opportunities in Turkey and its nearby region. With the successes of last few years, WIN Eurasia has consolidated its position as the region’s most important industrial trade fair. WIN Automation EURASIA consists of four trade fairs – the ‘Otomasyon EURASIA’, Materials Handling EURASIA, Hydraulic & Pneumatic EURASIA, and Electrotech EURASIA. These 4 fairs cover the markets for industrial automation, materials handling and logistics, fluid power and energy, and electro-technology. Exhibitor list includes very well-recognized names as ABB, Argo-Hytos, Beckhoff, Bonfiglioli, Bosch Rexroth, Festo, Kuka, Phoenix Contact, Staubli, Jungheinrich, Kita Logistics, SSI Schaefer and Trelleborg as well as 6 MDA Technologies 1/2016

In 2016 will be the first WIN Eurasia under the total flag of Hannover Fairs. What is the reason and what will change, starting with the show in march 2016? After the partnership we entered into in 2002, we have organized WIN Eurasia exhibitions together with Bileşim Fair Organization for 13 years. In this process, Bileşim has been responsible for domestic sales, while we run overseas sales and organization. Benefiting from international experience of Deutsche Messe in fair organization, we managed to take the exhibitions a step further every passing year. In this respect, I must say we had a good partnership process. As of July 2015, we took another step and acquired hundred percentage of shares. This way we aimed to unite sales and organization under a single roof and get a more productive result. We didn’t change main structure of the exhibition but tried to develop existing content by means of events. In the meantime, we have made efforts in order to reinforce international nature of our exhibitions in terms of exhibitors as well as visitors and strengthen our relationships with our partners. We are happy to see that the result of these efforts supports the decision we made. Once again, WIN Eurasia Automation establishes its position of being the most effective trade platform that brings all stakeholders in the sector including public, private sector and academia together. What do you expect for the show in 2016? WIN Eurasia Automation stands out as the most important industrial event of Eurasia. Each year, the industry’s leading manufacturers share their innovative technologies with the manufacturing world under these fairs. This year, it will bring together integrated solutions for new generation factories once again. Covering the Otomasyon Eurasia, Electrotech Eurasia, Hydraulic&Pneumatic Eurasia and Materials Handling Eurasia exhibitions; the event will provide a compact overview of automation, electric-electronic, hydraulics-pneumatic and handling-internal logistics industries and offers all solutions necessary for a factory from cables to fluid power technologies, driver technologies to software, robot arms to unmanned forklifts under a single roof. Along with the conferences and panels held concurrently, WIN Eurasia Automation will also provide an important meeting point allowing the transfer of knowledge and current experience. So we expect that WIN Eurasia Automation will guide to the industry again. Moreover, WIN Eurasia Automation will host major opportunities for companies who would like to access to growing markets with high potential such as Middle East, Russia & CIS Countries, Africa and Middle Asia. Just like the last year, delegation groups and buyers from many countries will attend the fair this year in order to build business contacts. Also, WIN Eurasia Automation is part of the “Hosted Buyer Program” with the support of Ministry of Economy. companies from 21 countries used the event to introduce their future-oriented solutions and generate new business in Turkey as well as Southern Europe, the Middle East, North Africa, and CIS Countries. Turkey and especially Istanbul is the hub for East-West and North-South axes with easy daily access from 20 nearby countries. It also provides visa advantages to the visitors and buyers who might have met strict visa requirements while travelling to Europe or USA . So we can certainly say that visitors who are looking either innovations or new business contacts will obtain a good opportunity during the event. What are actually the main topics in the Turkish industry? What moves the market? A new era is beginning in the industrial world. Named Industry 4.0, this new era is shaped under the light of digital technological developments and puts “smart factories” to the center of the industry. These new developments allow the machinery, computers, drives and control devices in the manufacturing process to communicate with each other as well as to coordinate and optimize themselves almost entirely independent of human intervention. This reduces manufacturing time, cost and energy use whereas increasing production quality. This trend is a powerful force for transformation in the world’s manufacturing industries now and it is affecting the countries in which machine industry is a driving power for all economy such as Turkey. The engineering capabilities and reasonable labor costs enable machinery industry to offer a range of high-quality, reasonably proced products and components in Turkey. But on the other hand, since Turkey’s machinery industry is currently labor intensive rather than capital intensive, cost-efficient manufacturing and digitization will become crucial for Turkey in near-future. This is why Turkish companies need to learn all about Industrie 4.0 now and adapt to this new era in order not to lose their competitive power. With WIN Eurasia Automation we aim to contribute to the development of Industry 4.0 in Turkey with the innovative products and solutions displayed by the exhibitors. Photographs: Hannover Fairs Turkey www.win-fair.com Why should the visitors come to Istanbul? With its wide range product variety -as I’ve just mentioned, WIN Eurasia Automation is an important innovation platform for visitors who want to choose the best solutions for the developments of the factory of the future. On the other hand, I would like to emphasize that WIN Eurasia Automation is considered as the most important gathering of the sectors not only for Turkey but also for the entire Eurasian economic region. Last year, 1581 Alexander Kühnel, General Manager, Hannover Fairs Turkey

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