Wang: “Intralogistics in China – a market with groth potential” RUBRIK CEMAT ASIA PREVIEW – INTERVIEW How did you begin to develop the Asia business after MIAS Kunshan has been established in 2009? This year marks the seventh anniversary of establishing Mias Kunshan, time has passed very quickly. In the past, because systems integrators couldn’t find any telescopic fork equipment suppliers in Mainland China, they all designed and produced telescopic fork equipment themselves. The production output of each systems integrator wasn’t that high, the products showed a broad range of varieties and product quality could not be guaranteed. The German MIAS Group is an independent worldwide supplier of telescopic fork and stacker equipment, and since establishing the factory at Kunshan, China, has always committed itself to local production of telescopic forks, working hard to let the high quality products of the German MIAS Group continue at the Chinese factory, and providing Chinese clients with a guarantee in terms of in-time pre-sales planning and communication (language and time difference) and on-time shipping through local technical service, so that clients in Mainland China and Asia one after the other are switching their purchasing window for telescopic forks to the MIAS factory at Kunshan. Additionally, MIAS is dedicating all its energy to promoting their own products and establishing the MIAS brand through print media ads and the annual CeMAT ASIA exhibition at Shanghai, turning MIAS telescopic forks already into the clients preferred brand with the highest industry awareness and the highest product awareness. What are your main markets in Asia? What is your main business? Our main market in the Asian region is still Mainland China with more than 80 percent of the annual production output of MIAS Kunshan, then follow Japan, South Korea and Taiwan with altogether about 10 percent of the production output of MIAS Kunshan. Other regions such as India, Thailand, Malaysia, Indonesia, Singapore have also started to get in touch with us, proposing to purchase telescopic fork and stacker equipment from the Kunshan factory. Besides the traditional automotive equipment and automated warehouse logistics market, the application of telescopic forks nowadays is also expanding step by step, such as: transferring goods in clean environments, transporting goods in freezing environments, AGV, goods handling in high temperature metallurgical environments – these are all new applications of telescopic forks. What kind of machines can me manufactured at the Kunshan factory? The MIAS factory at Kunshan is the most recently established factory of the German MIAS Group to mainly respond to the Chinese and Asian markets. At this point, the Kunshan factory can manufacture the entire telescopic fork and stacker product line of MIAS. It is the first MIAS factory worldwide that can not only f+h Intralogistics 4/2016
manufacture telescopic forks and stacker equipment, but also RGV equipment according to our client’s demands. MIAS is a company that manufactures non-standard special equipment. We are able to manufacture any kind of logistics equipment according to the demands of our clients. What kind of innovations did MIAS bring along to this year’s CeMAT ASIA logistics exhibition? MIAS brought along it’s new products of the Viper X series to this year’s CeMAT ASIA, the mainly exhibited Viper X1 and the Viper X2. These are redesigned products based on the previous Viper II and Viper III with new functionality, increasing the share ratio of their components by several times while at the same time increasing the competitiveness of the products and delivery time. Every year, MIAS is able to bring along some new products and technology to constantly satisfy the special demands and preferences of clients throughout the Asian region. Let’s take a look at the future – what do you think will be the future trend of the Chinese market in the context of the degree of automation in storage logistics increasing day by day? The Chinese market in the 5 to 10 years to come will beyond a doubt face a powerful demand, we are expecting an annual growth rate of 10 to 15 percent. The clients’ demands have begun to develop towards diversification, whether in logistics equipment hardware or software, diversifications demands of our clients are emerging everywhere. So, besides having to satisfy the demands of our traditional clients, we also have to create customized equipment for different kinds of clients. In recent years, systems integrators have also begun to move towards diversification. Also, many small-scale systems integrators have emerged in the market. They are focusing on the special demands of clients in all sorts of areas, becoming even more specialized systems integrators in that particular area. Since they are small, the technological services and support we equipment suppliers are delivering have to be even more perfect. Many thanks for this interview. The questions were asked by Winfried Bauer, editor-in-chief of f+h Intralogistics. Photograph: MIAS Group www.mias-group.com About MIAS Group Headquartered in Munich, the MIAS Group with more than 300 employees is an international equipment manufacturer in the field of warehousing and transportation technology, where it offers stacker cranes and load handling devices. How far will we go in our pursuit of outstanding quality? There are not enough words in the dictionary to express this. Each project is different and unique. STAHL CraneSystems’ engineers rise to every challenge, even one that appears to be insoluble. All around the world, we work hand in hand with anetwork of 9subsidiaries and over 140partners. That’sthe Art of Engineering. That’sSTAHL CraneSystems.