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f+h Intralogistics 4/2015

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f+h Intralogistics 4/2015

CEMAT RUSSIA NEWS

CEMAT RUSSIA NEWS Opportunities in the Russian market ready for the taking The Russian logistics market offers very real opportunities for international companies, despite the current economic sanctions. Current trends and developments in this market, including all the latest products, will be discussed and presented at CeMAT Russia 2015, which runs from 22 to 25 September in Moscow. “The current economic sanctions make the Russian logistics market a very challenging environment, especially as goods volumes are down 8.2 percent on last year. And yet this same weakness offers exciting opportunities for foreign companies seeking to enter the Russian market because, for one thing, the price of logistics real estate has moved back down to affordable levels,” said Wolfgang Pech, the Senior Vice President responsible for CeMAT events worldwide at Deutsche Messe. “CeMAT Russia is a trade show were players from all parts of the logistics industry can discuss these latest developments and present and discover new products and turnkey solutions.” There are also other reasons why now is a good time to enter the Russian logistics market for those who are not afraid of the political risks and who intend to be there for the long game. One reason, as GTAI (Germany Trade and Invest) Moscow correspondent Bernd Hones explains, is that “logistics-sector human resources are more readily available and cost less.” Another is the ongoing process of economic decentralization. Hardware store chains, retail chains, fast food chains and even pharmacy chains are moving out into the regions, and that means greater demand for logistics support. One thing that does put a dampener on growth, however, is the country’s poor road system. “In Russia, trucks average between 200 and 300 kilometers per day, owing to the poor quality of the roads there. In Western Europe, they average four times that distance,” Hones said. This is the market backdrop against which CeMAT Russia will next be held. The show, which runs from 22 to 25 September 2015, is the country’s biggest specialist trade fair for intralogistics. “Russia is a very promising market for us, despite the current economic woes occasioned by sanctions, the weak ruble and low oil prices. We are still seeing appreciable Russian demand for our integrated systems and logistics software,” said Detlef Ganz, Chief Operating Officer of Viastore Systems, a leading international provider of turnkey automated intralogistic systems. “This impression is confirmed by German Engineering Federation VDMA figures, which show that Russia still ranks among the ten biggest and most important export markets for German providers of intralogistics solutions,” Ganz added. He says that a vital part of his company’s strategy for Russia revolves around having a local presence there – a presence the company intends to expand. Ganz continued: “Having a showcase at CeMAT Russia is an important 14 f+h Intralogistics 4/2015

CEMAT RUSSIA NEWS We’re expecting to generate lots of leads which will hopefully translate into promising new projects for us Frank Rossbach, Managing Director OOO Knapp Russia Logistics-sector human resources are more readily available and cost less than in Western Europe Bernd Hones, GTAI (Germany Trade and Invest) Moscow correspondent The show gives us a good overview of the latest technological developments Georgiy Bekuzarov, Chief Executive Officer of SSI Schaefer Russia CeMAT Russia is a trade show were players from all parts of the logistics industry can discuss the latest developments Wolfgang Pech, Senior Vice President at Deutsche Messe The trade fair is an opportunity for us to meet face-to-face with existing and potential customers Luuk Snijders, Chief Executive Officer of Jungheinrich’s Russian subsidiary Our showcase at CeMAT Russia helps strengthen our presence and brand awareness in the Russian market Thomas Fischer, Chief Sales Officer at Still Russia is a promising market for us, despite the current economic woes occasioned by sanctions, the weak ruble and low oil prices Detlef Ganz, Chief Operating Officer of Viastore Systems f+h Intralogistics 4/2015 15

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