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f+h Intralogistics 2/2015

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f+h Intralogistics 2/2015

INTERNATIONAL MARKETS I

INTERNATIONAL MARKETS I INTERVIEW attached to the aspect of short-term return on investment in countries shaped by Anglo-American thinking. In comparison to lower investment costs, higher operating costs may occur in some countries, which sends the pendulum in the direction of automation or a manual solution, depending on the particular time frame. In central Europe, on the other hand, especially in Germany, but also in eastern Europe and Asia, there is a tendency to think in longer time frames. People are already accustomed to thinking ahead in terms of investments. So if it is certain there will be a demand for a given service over an extended period of time, the corresponding long-term investments will be made in machines and systems. In this manner you arrive at considerably higher levels of automation and noticeably more efficient processes and sequence. What would that look like in Australia and Italy, for example? Can your comments on different general conditions be carried over to these two markets? Tersteegen: The comments I just made certainly apply to Australia, there’s no doubt about that. Australia is far ahead in terms of high levels of automation. The reasons for this are hourly rates, which are very high in Australia, and the sharp focus on occupational health and safety. What special features does the Italian market have in this context? About SSI Schaefer “An international focus is also extremely important as part of our business strategy” Rainer Buchmann Buchmann: The Italian market can be viewed like the overall European market. The same demands are found there as in other countries around the globe, for example in the fashion or food industry. We have also implemented several large intralogistics systems in Italy, in fashion and furniture production sites, for example, but also in pharmaceutical companies. From our point of view the Italian market is structurally similar to those in other European countries. However, Italy does have a lot of small companies which raise themselves above the market through their The product range of SSI Schaefer/Fritz Schaefer GmbH, Neunkirchen/Germany – at the same time international headquarters of the SSI Schaefer Group – includes the core area of warehouse equipment as well as workshop, plant and office equipment, plus a variety of waste collection and recycling containers. Typical products are storage and transport containers, shelving, pallet racks, cantilever and mobile racking systems, which form the basis of manually operated or fully automated storage systems. Fritz Schaefer founded the company in 1937, and today SSI Schaefer has offices around the world. SSI Schaefer Noell GmbH, Giebelstadt/Germany , complements the service portfolio as a specialist for comprehensive logistics systems. As a general contractor the company has already implemented more than 300 logistics systems worldwide. The range goes from system planning and consulting to the implementation of turn-key systems and customized after-sales services. The portfolio is completed by innovative IT solutions complying with inhouse standards as well as SAP technology standards. SSI Schaefer Peem GmbH, Graz/Austria, specializes in modular order-picking technology. The company designs, develops and produces highly-dynamic small parts conveyor systems and automatic order-picking systems including customized software. As a general contractor, Salomon Automation GmbH, Friesach near Graz/Austria, provides complete, customized solutions for manual and fully automated warehouse systems. The company supports its customers in every aspect, from the solutionfinding and software implementation process to the training of the warehouse staff. With the logistics software WAMAS, Salomon Automation contributes to comprehensive visualization and optimization of the customers’ warehouse processes. innovative abilities, and that leads to intense competition. What strategic business goals and plans are on your agenda for the near future? Tersteegen: Our company is very clearly positioned in terms of the future. We are focusing on expanding our international presence. In plain terms that means we would like to further expand our market leadership in certain regions of the global business world, thereby pursuing our strategy of continuing to operate as a complete provider of intralogistics solutions in the future. Our goal will be to continuallyclose the gap between manual and fully automated intralogistics solutions. That means we will also be dealing more with issues like integrated standard systems and standardized conveyor systems in the future. Buchmann: Just a few more words. Although much is written about highly automated systems, we nevertheless focus very consciously on the market with all its diversity, as partial automation may even be more suitable than full automation for our customers in many cases. Thank you for talking to us! Photos: Marie Krueger www.ssi-schaefer.com MULTIMEDIA CONTENT Internal Video: Get to know more about the achievement spectrum of the enterprise. 12 f+h Intralogistics 2/2015

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