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Automation Technologies 4/2015

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Automation Technologies 4/2015

NEWS AND MARKETS

NEWS AND MARKETS previous page Mr. Hindi, you expand in China and commit yourself in this country. What precisely are your activities in China? As you know, we have started Euchner Shanghai 10 years ago, but we have been active in China long before that. We have recognized early enough that we have to be close to our Chinese customers in order to offer them the needed care and service, no matter where the product is purchased. On top of a large warehouse for German-made products, we are able to offer special product versions which are assembled locally in order to satisfy the demands of our Chinese customers. This saves time and shipping costs. 01 The new company building in Songjiang / Shanghai is conveniently located at the main connection between Shanghai – Hangzhou and offers sufficient space for further expansions Which solutions from your portfolio of the industrial safety technology are of particular interest for the Chinese market? The demand of our customers in China is very different. Some of them work today according to ISO standards and apply high-end safety solutions, such as our Multifunctional Gate Box (MGB). However, still there are many who want to fulfil the minimum requirement only; respectively do still not consider any safety technology at all. Euchner is able to offer different options here. In which areas does your company expect growth potential in the Asian markets? Meaning, which engineering sectors do develop positive and which About Company name: Euchner GmbH + Co. KG Headquarters: Leinfelden-Echterdingen, Germany Employees: approx. 600 worldwide Products: industrial safety engineering (safety switches, safety systems), products for the man-machine-interface and switchgear for automation

NEWS AND MARKETS impacts does this have on your development in China? Which perspectives does China offer you? Basically the deployment of industrial safety technology in Asia will gain importance during the coming years and will surely grow further. When Chinese machine builders are looking for exporting their machines to Western countries, they will need assistance. Euchner is already assisting the machine engineers as competent partner and helping them with safety technology. In particular in China there is a high number of companies, which are only locally active and do not deploy any safety technology as yet. There is a tremendous potential for growth here. Many EN and ISO standards have been converted in Chinese standards already. However, the Chinese standards often do not comply with the European standard. Is this an obstacle for Euchner? The Safety Standards in China do not contradict the ISO standards. However, and as in many countries, they are not consequently implemented nor enforced by law. Thus, machines are produced and sold in China in which only the minimum requirements are fulfilled, respectively no safety technology is used. We realise that this changes only slowly and we know that the importance of compliance with the valid EN and ISO standards will increases. With 16 subsidiaries, including nine in Europe, four in Asia and three in North and South America, Euchner is presented around the globe. Which region would you like to conquer next? With 16 subsidiaries and 24 trading partners, we are globally very well positioned. Nowadays, the world is very dynamic and quick. Therefore, we pay attention to every country and we steadily check the need of an extra activity. This starts with an Exhibition, discussions with our end-customers, and their need for a strong local support. The 02 George Hindi is the Manager Export at Euchner GmbH + Co. KG market potential is important, but the local support is crucial when dealing with Global customers. Shortly, a Global customer asked us if we can support them in Vietnam. Who knows what comes next… Presently, how do you assess the strengths of the German industry on the Chinese market? The German industry has an excellent reputation in China. Presently, the strong Yuan offers additional chances to be successful in the Chinese market. Most Chinese customers are ready and willing to pay more for a German made product in a comparison to a locally made product from the same German brand. These two factors are a perfect mix for success. Photographs: Fotolia teaser, Euchner GmbH + Co.KG www.euchner.de/en-us AUTOMATION TECHNOLOGIES 4/2015

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