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Automation Technologies 4/2015

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Automation Technologies 4/2015


NEWS AND MARKETS The core area of “made in China” Dirk Schaar What makes people visit trade exhibitions? Professional exhibitors, interesting technology, meaningful discussions and optimal location. Industrial Automation - Shenzhen covers all these aspects. Come to gain knowledge about the world of automation technology in China. It is going to be a special week for me – I am going to travel to China for the first time. After 11 hours of night time travel, I finally arrived in Hong Kong, the city of millions and special administration zone at the southern coast of China. To my surprise, I did not even have to leave the airport, because a speedboat quickly took me to my actual destination: Shenzhen! Unending growth Shenzhen, in the Guangdong province of China is a well-planned city and is considered as one of the important hubs for foreign investments in China. Mainly due to its ‘Special Economic Zone’ status and also because it is one of the fastest growing cities in Author: Dirk Schaar, editor-in-chief, Automation Technologies the world. With a population of approx. 13 million, it is amongst the cities with highest per capita income in China – in the league of Hong Kong and Macau. After a journey of few minutes and without the expected chaos in the traffic, I reached and checked in my hotel. Waiting for me in my room, there was a very nice view of the city. Best way to promote in South China Shenzhen, this city showcases China’s developing miracle of the past 30 years. It has become the core area of “made in China”. Especially in the fields of electronic communication, metal, machinery equipment, automobile manufacturing, building materials & hardware etc. As one of the fastest- growing area of global manufacturing, South China is accelerating the pace of transformation and upgrading. This is the main reason for my trip to China: one of the most important trade exhibitions is starting here today, namely Industrial Automation Shenzhen – and to look around for our readers. Organized by Deutsche Messe AG and Hannover Milano Fairs Shanghai Co., Ltd., Industrial Automation Shenzhen (IA Shenzhen) is one of the most popular automation exhibitions in China. Choosing to be the exhibitors at this Exhibition is absolutely the best way for enterprises’ to promote their products and technology in South China as well as the entire Asia Pacific region. This was confirmed by James Fu, General Manager and organizer, when I meet him at the exhibition ground: “For Chinese companies, the key to competitiveness is investing in modern

NEWS AND MARKETS machinery that increases productivity and improves product quality. In Shenzhen, one of the world’s fastest-growing production regions, manufacturers and suppliers from all over the world gather at IA Shenzhen to present the latest products and services for production and process automation. Industrial buyers from all over southern China visit the fair because it is the one event in the region where they can find everything from control systems, industrial IT and machine vision to lasers, robots and test and measurement systems.” Pure automation In its 19 th year, the event was inaugurated today on 1 st July 2015. I entered Shenzhen Convention & Exhibition Centre (SZCEC), a huge building with large glass facades. Since 2014, IA-Shenzhen is part of Hannover Messe’s ‘Global Industrial Exhibitions’ series. The entire spectrum of automation technology is concentrated here, including the industrial image processing sector. Many reputed companies from all over the world presented their cameras, lenses, lighting etc. in hall 4 in a special show called “Vision China”. Thus I had an opportunity to visit companies like Basler, Cognex, IDS, Allied Vision, OPT Vision or even MVTec and take a look at their products. Huge market potential Covering a total display area of 30,000 m 2 , this fair was attended by 450 exhibitors from 35 countries. The number of trade visitors and buyers hit 24,792 in the 3-day-event. Once again the exhibition closed with a tremendous success. James Fu, the General manager of Hannover Milano Fairs China said, “Shenzhen has a huge market potential. Faced with booming business opportunities, local automation companies are building strength, to present themselves and facilitate their going global strategy.” Moreover, several specialty forums and activities were held during the exhibition period, covering hot topics in industrial automation, which included Robot and Machinery Automation, Automation Technology Salon, Machine Vision Technology Development Trend and Application Cases. During the exhibition, the buyers and exhibitors conducted fruitful trade negotiations, expressing deep appreciation for the highly professional arrangements made by the organizers. The number of visiting delegations reached over 100, a significant increase over the previous year. Roughly a 29 % of the visitors were decision makers or the key persons to influence the purchase. Successful show Today, at 3 rd July 2015, the show comes to an end. For me it’s time to say goodbye to a beautiful city and a successful Industrial Automation Shenzhen, but not without obtaining a voice of the exhibitors, like Mitsubishi Electric Automation: “On the whole, it was a good exhibition. Its comprehensive promotion and relatively big line-up attracted quite a number of professional visitors, giving the exhibition some good popularity.” A representative of DongGuan XiaoLei Mould Technology confirmed: “We were happy that we participated in IA Shenzhen 2015. It was a good exhibition with good effect. We chose IA Shenzhen, the opportunities of such professional exhibitions to expose ourselves, let more people know us, winning more potential customers. Looking forward to our next co-operation.” Three days of intensive discussions with visitors, exhibitors with technologies from around the world as well as numerous impressions are now behind me. Before my flight from Hong Kong goes back to Germany, I once again meet a visibly enthusiastic James Fu: “We look forward to seeing you again at Shenzhen Convention and Exhibition Center from 29 th June to 1 st July 2016”. - I can only agree. AUTOMATION TECHNOLOGIES 4/2015


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