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Automation Technologies 4/2015

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Automation Technologies 4/2015

NEWS AND MARKETS Growth

NEWS AND MARKETS Growth opportunities in China Nicole Steinicke The further development of the Chinese industry infrastructure provides furthermore a high demand of machines and systems. Thus, the demand for products around the automatisation and industrial safety technology. Euchner is a company, which goes for growth in this segment in China. AUTOMATION TECHNOLOGIES 4/2015

NEWS AND MARKETS next page China is said to be the biggest market for machines and systems globally. This year, the German Engineering Federation (VDMA) assumes a turnover growth of approx. 8 % of the Chinese mechanical Engineering, although the general economy is weakening and export not gaining proper momentum. The present overcapacities and price wars at increasing costs must be absorbed in order to achieve this. Modernisation measures of the systems, machines and production facilities are a possibility, which China however, cannot face on its own. Thus, the German mechanical engineering remains in demand. Author: Nicole Steinicke, editor, Automation Technologies China‘s advancing automatisation To stay competitive the Chinese factories will have to move more and more from manual labour towards automatisation. This concerns the automobile industry, the electro industry and the machinery and plant engineering. Therefore, also safety technology solutions and systems are in demand. In production and manufacturing it provides the required protection for human, machine and manufactured products. Euchner is a company that develops and produces high quality solutions around the industrial safety technology since more than 60 years. Today, the medium-sized company, based in Leinfelden- Echterdingen, close to Stuttgart globally represented with 15 distribution subsidiaries and 24 authorised sales offices. Investment in safety technology In 2006 Euchner founded a subsidiary in China following Brazil, UK, Spain, France, USA, and Korea. The increasing demand for safety-related products and services lead now to an expansion and a relocation to South China furthermore invests in improved equipment and automatisation technology a new office building within Songjiang/ Shanghai. The manufacturer of industrial safety technology highlights its commitment in the country and goes for further growth with the relocation. The building comprises a total space of more than 3,000 m² and integrates all company divisions under one roof. The location is conveniently located at the main connection between Shanghai–Hangzhou and offers sufficient space for further growth. Which importance does the Chinese market have for Euchner, where are risks and which are the perspectives? We talked with George Hindi, Export Director at Euchner GmbH + Co. KG on this topic. AUTOMATION TECHNOLOGIES 4/2015

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