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Automation Technologies 3/2014

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Automation Technologies 3/2014

news and markets North

news and markets North America – Still (or Once More) a Future market for Automation Technology? As the largest national economy in the world, the USA, as well as Canada and Mexico, is counted among the most important countries regarding automation potential. Turck is one of a very few Germany industrial companies that have been able to achieve market leadership in the USA. The importance of North America is reflected by the fact that Turck founded its first national company in the USA as early as 1975. To this day, it achieves a turnover of approx. $ 220 m (2013) and thus holds an important share in the overall turnover of Turck group. It was particularly important for this success to understand and implement the regional requirements of the Americans. For example, American customers preferred extremely robust and fail-safe connection technology solutions with plug connectors, robust sensor solutions and local I/O-solutions in IP67. The USA will be a central market for subjects discussed heatedly here, such as industry 4.0, specifically in light of the Internet of Things and the US IT-groups that are currently dominant in the subject of Internet. Automation technology continues to show enormous potential for development in North America. I consider mostly RFID technology to be a driver of technical progress. We continually consult companies showing great interest in RFID technology and striving to have integrated such identification systems into automation procedures. Today, RFID has long ceased to only be used to track shipping containers. The technology opens up the option for placing orders for goods entirely automatically and independently of human action, for example. RFID technology also provides information on when a production system requires maintenance – long before an interference actually occurs. In parallel to this development, the number of industrial trade fairs with a focus on automation technology increases in North America. Industrial automation has surely not reached its apex yet. Craig Zagorski, Market and Application Manager, Harting Inc. of North America Christian Wolf, Manager of Hans Turck GmbH & Co. KG, Mülheim, Germany AUTOMATION TECHNOLOGIES 3/2014

news and markets Of course, the USA continues to play an important role on the export market. The noticeable economic recovery opens up new opportunities for companies from other countries as well. Additionally, the subject of “Industry 4.0“ and thus increasing automation is becoming more and more relevant in the USA. However, realistic expectations are important for activities on the North-American market. For medium-sized companies, this specifically means finding the right niche for their own products. As an integral part of many automation systems we can, for example, achieve success with thermostats and temperature sensors. Particularly in the demanding ATEX-area, US companies often rely on technology with German know-how. We produce some of these products on site in a dedicated subsidiary with German components to be able to meet customer requirements quickly and independently of numbers. This combination of flexibility and quality gives us the power we need to be successful as a mediumsized company in the USA. Michael Juchheim, Managing Partner Jumo GmbH & Co. KG, Fulda, Germany Photographs: background:fotolia Profichip.indd 1 17.07.2014 16:23:54

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